KKCG Group works across many industries. How does real estate align with the company’s overall strategy, and what role have you played in shaping its direction?
KKCG Real Estate Group is one of the four pillars of the KKCG Group. From the outset, it was clear that this would be a business that views real estate not just as a set of projects, but as long-term value creation.
In 2012, together with Karel Komárek and a team of colleagues, we defined a strategy that we continue to follow: to build projects that are synonymous with quality, sustainability, and a culture of living. We didn’t want to be a “developer,” but rather a creator of environments where people enjoy living and working.
From the outset, we set ourselves a simple rule: architecture must not only be beautiful to look at, but must also be great to live and work in – even after many years. That is why we always ask ourselves: how will people feel here after a year? And after ten years? If a project looks good but people do not enjoy living or working in it, then it is not fulfilling its function.
Our role within the KKCG Group is clear: to bring innovation, progress, and to set new standards in the premium development segment. Real estate projects complement KKCG’s investment portfolio and embody the values of the entire group – long-term thinking, the courage to innovate, and respect for the environment and people. The successes of recent years confirm that this strategy was the right one. The market is developing in the direction we chose years ago, and the segments in which we operate are highly resistant to crisis cycles.
What is your long-term vision for the company, and how do you see your developments shaping urban life in Central Europe and beyond?
Our long-term vision remains unchanged: to build places where each of us would want to live. We don’t start with architecture, but with the question: “What do people love about this location, and why?” We draw inspiration from naturally functioning neighbourhoods. In Prague, there is the iconic Vinohrady neighbourhood – houses with shared courtyards, community gardens, and a lively parterre with cafés, restaurants, and services within walking distance. This creates a value that no technological innovation can replace: a sense of home and neighbourhood.
When designing new projects, we consciously choose solutions that support community and neighbourly interaction. That’s why we work with the concept of shared greenery, neighbourhood gardens, and common areas in our projects. We often build row houses, which make efficient use of land and allow for the creation of compact, lively neighbourhoods.
We deliberately limit the number of units to create more community space and a higher quality of living. This philosophy pays off – people are willing to invest in an environment that has soul, character, and long-term value. Sharing space strengthens relationships, eliminates the anonymity of the big city, and increases residents’ responsibility for the place where they live. Where there is a relationship, care arises. This is how we influence urban life, by creating projects that are not “residential products,” but living communities.
